So, it’s been a week for celebrities going out of their comfort zones in the world of public relations. Although it’s not just the last seven days – it would seem that Olivia Colman’s spent the last year oscillating between gritty drama and slapstick, with a BAFTA awaiting her at each end (well deserved.) These [...]
We have one simple aim: to create ideas that result in positive change. Changes in attitudes, in behaviours, in buying patterns, in bottom lines. We create these ideas with integrity, industry, inquisition and a sprinkling of inspiration. We never start by considering media channels; we focus on business challenges, opportunities and consumer truths. Because that’s where the really powerful ideas lie hiding.
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Bride of Frankenstein. When brands come to life and seek a happy marriage, through marketing and public relations, to a celebrity
Later this year, Google is set to release one of its most ambitious projects to date, Google Glass. For those who are not aware of Glass, its a wearable device (similar to glasses) that will allow the user to send a text, get directions on the move or share a photo to their favourite social [...]
My name is Sophie Gilrain, and I’m an (online) shopaholic. There, I said it – and God, I feel better!! Yep, I’m addicted to buying online. The comforting fact is, I’m definitely not the only one. To put it in perspective, the world’s largest online retailer, Amazon, has a customer base of over 30 million, [...]