So, it’s been a week for celebrities going out of their comfort zones in the world of public relations. Although it’s not just the last seven days – it would seem that Olivia Colman’s spent the last year oscillating between gritty drama and slapstick, with a BAFTA awaiting her at each end (well deserved.) These [...]
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We have one simple aim: to create ideas that result in positive change. Changes in attitudes, in behaviours, in buying patterns, in bottom lines. We create these ideas with integrity, industry, inquisition and a sprinkling of inspiration. We never start by considering media channels; we focus on business challenges, opportunities and consumer truths. Because that’s where the really powerful ideas lie hiding.
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Bride of Frankenstein. When brands come to life and seek a happy marriage, through marketing and public relations, to a celebrity
by Tom Cooledge on May 13, 2013 in In the news, PR
Through the Google ‘Glass’ – the latest in mobile technology
Later this year, Google is set to release one of its most ambitious projects to date, Google Glass. For those who are not aware of Glass, its a wearable device (similar to glasses) that will allow the user to send a text, get directions on the move or share a photo to their favourite social [...]
by Aaron on May 7, 2013 in Apps/mobile technology, In the news
THE SHOPAHOLIC’S GUIDE TO CONTENT CREATION
My name is Sophie Gilrain, and I’m an (online) shopaholic. There, I said it – and God, I feel better!! Yep, I’m addicted to buying online. The comforting fact is, I’m definitely not the only one. To put it in perspective, the world’s largest online retailer, Amazon, has a customer base of over 30 million, [...]
by Sophie on April 29, 2013 in Digital marketing, Social media
