It’s about that time of year when directors and senior management start to spend an ever-increasing amount of their time on marketing strategy and planning. It’s not that these things aren’t on the agenda throughout the year of course, but in Q4 there is inevitably a focus on the coming calendar year and what the [...]
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B2B Marketing – remixed: “Hi, my name is Gabi Reish”
Amongst everything else that keeps us busy, we do some great work in the world of B2B marketing – specifically IT technology. We’ve been working with a large brand in the B2B sector, called Check Point – on a campaign designed to highlight the dangers of antibots. Having recently watched a series of their technical [...]
Communications agencies should talk sense and people listen
I was reading a proposal that a friend of mine’s ad agency had written the other day and it struck me that some people/companies just don’t want people to understand them. Seems strange, especially when the document in question was a new business pitch submission. Even more so when you consider the company calls itself [...]
Three B2B brand managers walk into a bar…
The first one spots an attractive looking customer sitting alone at the bar so goes over and makes an introduction. “Hi, I’m Brand A, I’m a world-leading specialist who specialises in the art of advanced recreation-based courtship via the integrated delivery of the very latest cutting-edge industry techniques.” Brand Manager A then steps back and [...]
Demystifying the brand wheel
The foundation of our creative work always focusses on our clients’ customers first; considering what they view to be important and how they are likely to engage with that brand. This is a constant, regardless of whether the creative is targeting B2B or B2C audiences. Secondly, we consider the nature of our clients’ brands – [...]
Agency Pitch: Writing a decent creative brief
Most people find writing a creative immensely difficult and more often than not, people make a bad job of it. This is designed to be helpful advice for all, regardless of whether you’re new to writing briefs or you’ve been in the industry for years. Like countless peers, I’ve spent years writing briefs. Moreover, in [...]
10 ways to not be a creative agency plonker
Avoid spending 45 minutes of your creative agency pitch, telling clients all about the brief. Stating the obvious, they wrote it. There’s a really good reason why you have 2 ears and only 1 mouth. You might want to think about proportionate use in your next client meeting. Avoid using multiple slide presentations to post-rationalise a [...]
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