Ok, so you’re a business (for argument’s sake, let’s say you’re an online retail business) and you’ve furnished your company with the usual marketing collateral and website. It all ties together well (as it bloomin’ well should) and you therefore have the makings of a great looking brand. With all this in place, imagine you’re [...]
Traditionally, websites were designed by designers and then passed on to developers so as they could realise the designer’s dream. Designers designed and developers, well… developed. Sounds straightforward and entirely logical. Everyone is doing what they are considered to be experts at when developing design, so the outcome is a beautiful, functional site created with [...]
Sometimes I struggle for inspiration when writing a blog, so I thought I’d start by telling you about something exciting that I did last week. It nicely ties in with logo creation actually. I’ve just got a new tattoo! Yep, I’ve now got a massive sunflower on my thigh. Not at all what I originally [...]
Just as many fashion journalists acknowledge that the fashion industry was heavily influenced 30 years ago by the club night scene, today it’s being shaped by the magical world of digital and all things social. Finally, digital marketing in fashion is very much here! Although the majority of fashion brands are still just leaving the [...]
Check these out, you might have seen them. They’re concept glasses from Instagram that will make the world around you look like it’s 1975. Basically, you put them on and you can put a filter on everything you see, like a retro tinge. Since they are only a concept, there’s a funny contradiction here: Technology [...]
I recently found myself with a dilemma. My partner of 8 years who is soon to be my wife, asked me to consider brand creation, website, POS and packaging for her new business venture. From experience I know full well that entering into a ‘handshake agreement’ with a friend or family member for design services [...]
Earlier this year I had the chance to have a Skype chat with the man behind the brand identity design of the legendary Apple logo, Rob Janoff. Rob, who lives in Chicago, gave me a great insight into the process behind creating it and how he came to designing one of the most famous logos [...]
