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Bride of Frankenstein. When brands come to life and seek a happy marriage, through marketing and public relations, to a celebrity

So, it’s been a week for celebrities going out of their comfort zones in the world of public relations. Although it’s not just the last seven days – it would seem that Olivia Colman’s spent the last year oscillating between gritty drama and slapstick, with a BAFTA awaiting her at each end (well deserved.) These [...]

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Through the Google ‘Glass’ – the latest in mobile technology

Later this year, Google is set to release one of its most ambitious projects to date, Google Glass. For those who are not aware of Glass, its a wearable device (similar to glasses) that will allow the user to send a text, get directions on the move or share a photo to their favourite social [...]

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Green machines: all about Earth Day by Digital Marketing Director, Andrew Poole

Yesterday, April 22nd, saw more than one billion people around the world take part in the 43rd anniversary of Earth Day and it got me thinking what my act of green this year should be. And then it hit me. I was sat typing on my laptop. A laptop that, for all intents and purposes, [...]

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Is Joey Essex the next Shakespeare? The musings of our Copywriter Emily Hague

The other day, I found myself saying ‘totes amaze’ and the weird thing is, I’m kind of OK with that. I was only being silly, but it made me think: as a copywriter, surely I should be completely against this weird butchering of our language? But this is the sort of thing the kids are [...]

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PR for Leeds Arena: helping out with the spotlight

We’re the PR agency for Leeds Arena and support all of its media relations, as well as major upcoming event and performance announcements: from Elton John to JLS, Andrea Bocelli to Cirque Du Soleil. Dedicated to building relationships between the Arena and key partners, whilst keeping an eye on opportunities and developments in the media, [...]

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Something Wicked: Advertising campaign unveiled in The Drum, 30.10.12

mcgrath o'toole something wicked
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Roses Awards 2012

Having recently been shortlisted in the Best in Brand Strategy category of the 2012 RAR Awards, we’re rather delighted to announce that we’ve been nominated for a total of 4 Roses Awards 2012 this year. We entered this year’s Roses Awards after being urged to by our client (Simon on the Streets) and, indeed, by various [...]

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