Traditionally, fashion brands have been hesitant to move sales opportunities online. However, due to the ever-increasing importance of online shopping, e-commerce and digital marketing, as propositions, continues to gain weight and momentum. As included in the L2 Fashion 2013 report, Ralph Lauren was one of the first brands to venture in to e-commerce back in [...]
Exhibit A. Tesco butter. Well, I don’t know if you can see it… but there’s a tiny QR code plonked on the lid (and for anyone that doesn’t know what a QR code does… when scanned, they take you to a specific link (whether it’s an app, microsite, discount offers or SMS numbers). Anyway, using my [...]
Yes, this is old. But it occurred to me that, now our British Summer is in such incredible full swing, I’d remind you of this great app by Ray Ban. A great bit of mobile marketing! Happy Summer… Ray Ban – Bright Light from Michal Sitkiewicz on Vimeo.
This is VERY cool!! So much so that today I’m seriously considering switching my Blackberry to an iPhone just for this… Also, I have to take my hat off to these guys for using the web to obtain the backing required to launch this product. So much so that I just backed them. Fantastic idea [...]
