McGrath O'Toole » New business wins

HML appoints McGrath O’Toole as new creative agency

Martin — Tue, 20 Mar 2012 11:45:07 +0000

Very happy to say that, following a competitive pitch, we’re the newest creative agency to be added to HML’s small roster of marketing and creative agencies. HML, a major financial outsourcing company (and part of the Skipton Building Society group) have appointed us to manage various elements of the brand creative work. Whilst the scope [...]

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New brand positioning for Smartinsights.com

Martin — Wed, 07 Dec 2011 08:21:10 +0000

When the rather clever digital marketing gang at Smartinsights.com asked us to help them with the brand positioning for their spanking new web site, we were obviously delighted. These guys get circa 50,000 marketers visiting every month – hungry for shareable knowledge. This was a fairly tricky brief due to the multiple layers of complexity [...]

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Branding: agency pitch win: TEMA

Martin — Fri, 25 Nov 2011 10:59:30 +0000

It’s been a good week, with two new business wins on the branding front… Brand new European translation and marketing service business TEMA has appointed us to research and develop a new brand suite. The work will resulting in a full branding project, including positioning and a new web site, which is very exciting…

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New win for creative advertising: Lose Weight, Feel Great

Martin — Fri, 25 Nov 2011 10:56:07 +0000

It transpires we’ve been rather adept at brand and advertising creative for the growing (pardon pun) healthcare/weight management sector. As a result, we’ve just been appointed by ABL Health to do the creative advertising for Lose Weight, Feel Great. We’ll obviously share as & when they’re done…

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‘Life’s a pitch’ – a guide to the agency pitch

Martin — Fri, 18 Nov 2011 15:54:49 +0000

I’ve spent the majority of my career aiming to be invited to join agency pitch lists. In addition, I’ve been responsible for managing the pitch process, from the point of meeting prospective clients, to extracting all the information needed and producing the pitch brief; to presenting the agency pitch alongside colleagues. I’ve done countless pitches, [...]

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New brand and positioning for Manchester’s weight management consortium

Martin — Mon, 14 Nov 2011 17:01:10 +0000

Off the back of our successful rebrand of Carnegie Weight Management (to ‘MoreLife‘), we were approached by the ABL Consortium, to do a brand review. As a result, we created the ‘Choose to Change’ brand – specifically designed to tackle obese women in the Greater Manchester area. With over a quarter of UK adults now [...]

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Agency Pitch Win: Codex Global

Martin — Fri, 30 Sep 2011 13:35:53 +0000

Woo-hoo! Another new client to the MGOT stable! This week we pitched alongside our mates at First 10, for the digital development of global translation services and print business, Codex Global. Part of our thinking involved repositioning and rebranding the business, which we’re chuffed to say went down rather well with the lovely people at [...]

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Agency Pitch win: Swivel Secure

Martin — Fri, 30 Sep 2011 12:40:00 +0000

I’m highly delighted to announce that we’ve been appointed by global digital security providers Swivel Secure – to handle all of their brand creative and digital work going forward. The 3-way pitch (to which we invited our good friends at First 10) was originally to completely overhaul the company’s web site. Having gone a little [...]

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New business win: ABL Consortium

Martin — Wed, 14 Sep 2011 16:12:13 +0000

Since creating our business (almost a year ago!) we’ve been very lucky to win a lot of new clients through word of mouth referrals from existing (happy) clients. In case anyone’s unsure of how we feel about this, it’s ACE. Following the successful major rebrand piece we’ve carried (and continue to carry) out for MoreLife [...]

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New business win: Network VEKA

Martin — Thu, 18 Aug 2011 11:30:30 +0000

Busy times… Network VEKA, the UK’s leading PVC-U trade association that polices the industry for consumer, trade and member peace of mind (www.networkveka.co.uk) has appointed McGrath O’Toole to manage the delivery of their brand positioning strategy. The work includes the delivery of brand guidelines, including consumer, trade and member advertising and various marketing communications collateral. [...]

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